SECTION 1: Pricing & Payment Tweaks
Strategies 1-4
Weekly vs monthly pricing, pay-in-full incentives, price increase countdowns, and founding member pricing. Increase conversions without discounting, but using loss aversion, perceived affordability, and strategic anchoring.
SECTION 2: Reactivation & Re-Engagement
Strategies 5-9
Old leads inbox audit, the Magic Follow-Up Question ("What would make this a no-brainer?"), past client VIP offers, dormant freebie and webinar leads, and reactivation flash offers. The easiest money you'll ever make is in the contacts you already have.
SECTION 3: Higher Ticket & Premium Offers
Strategies 10-14
Short-term high-touch offers, done-with-you upgrades, VIP support tiers, virtual intensives and VIP days, and annual packages for existing clients. Increase revenue per client instead of adding more clients.
SECTION 4: Time-Limited & Seasonal Promos
Strategies 15-17
Limited-time bonuses (not discounts), seasonal reset packages, and early enrollment perks. Create urgency by adding value, not slashing prices.
SECTION 5: Referral & Visibility Levers
Strategies 18-21
Client referral drives, audience referral drives, strategic partnerships, and guest speaking for visibility. Borrow trust instead of building it from scratch.
SECTION 6: Direct Cash Injection Tactics
Strategies 22-27
The classic 5-7 day cash injection promo, deposits to secure spots, DM marathons, "just ask for the sale" posts, hot seat calls, and upgrade offers to current clients. Conversation-driven selling that turns invitations into income.