PRE-WORK: Optimizing Your Social Profile for Magnetic Marketing
The First Impression - Value: $97
Before you create a single piece of content, your profile needs to convert. Choose your primary platform, optimize your bio and headline for authority, and position yourself so every visitor knows exactly who you are, who you help, and why they should pay attention.
LESSON 1: Becoming a Magnetic Marketer
The Identity + Leadership Foundation - Value: $197
Build a personal brand rooted in embodiment, not aesthetics. Clarify your values-driven brand, step into thought leadership, and learn why there's no competition when you stop performing and start leading. This is the identity shift that makes everything else land.
LESSON 2: Crafting Irresistible Content
The Content Creation Engine - Value: $247
Learn copywriting fundamentals, content intention (connect, believe, community), and the three content types — story, value, and influencer — with revenue-stage guidance on when to use each. Kill perfectionism, find your rhythm, and start creating content that has a job beyond "being helpful."
LESSON 3: Delivering Magnetic Content Across Platforms
The Distribution + Amplification System - Value: $247
Written, video, audio — learn what works where and why. Platform-specific strategy for Instagram, Facebook, email, and podcasting. Reels, lives, carousels, infographics, memes — and how to use calls to action as invitations, not pressure.
LESSON 4: Magnetic Marketing Integration & Execution
The Consistency + Momentum Layer - Value: $197
Content calendars, CTA frameworks (initiatives, interactions, incentives), community building, and long-term engagement strategy. This is how you stop treating content as a task and start treating it as a compounding asset that turns followers into clients.