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BUILD YOUR ONLINE PRACTICE
Low-Ticket Lab

The digital product blueprint for health + wellness practitioners who want their ideas packaged, priced + selling on repeat, so they can strategically move people toward their bigger programs.

Regular Price: $197
Today's Price: $97* (50% OFF)

*PRESALE: course materials will be released on or before October 16th. After the deadline, this course will only be available inside The WELLth Collective.

This Is For You If:
You're the one your clients text their questions to, and there's at least one answer you've typed out a hundred times by now. 

You'd love for some of your income to come from something you make ONCE that keeps selling on repeat, whether you're with another client or relaxing by the pool on a random Wednesday afternoon. 

You're excited to have a low-ticket offer in your funnel that moves the right people closer to your high-ticket programs with more ease and consistency, but you want the tech part made simple and easy.
What You Walk Away With:
Everything you need to start, grow and scale your own low-ticket library:

A digital product topic from your own wheelhouse that your ideal client won't be able to resist, so you can stop juggling ideas and move forward with just one.

My 15-minute demand check, so you can feel sure about your idea before you start building. 

Copy-and-paste AI prompts where they help you most, so you can hand off the grunt work, research and first drafts.

A clear breakdown of each type of digital product you can create (a guide, an online course, a live workshop, a challenge or a monthly membership), so you can pick the format that feels most aligned to your goals.

The pricing math I use on every product, so you can land on a price you feel confident charging.

The exact presale strategy I'm using for this course (and my previous courses), so you can get paid while you're still building your product.

A finish-line checklist for each format, so you can get it done and ready to sell, even if you don't have a lot of time.

Step-by-step setup and testing for a checkout that takes payment and delivers your product by itself on any platform, so you can sell it on repeat without being glued to your screen.

How to seamlessly fit your digital product into your funnel, so you can guide the right buyers toward your higher-ticket programs.

The launch emails, in the order to send them, so you can tell your list it's live without guessing what to say.

How to get testimonials from your first buyers, so you can share their words on your checkout page.

[Bonus] The live Q&A replay, so you can hear pricing, format and checkout questions answered while you work through your lessons.

[Bonus] Get More From Every Order, so you can add bumps, upsells, cross-sells and downsells to your own low-ticket products.


  • My idea feels too small, or I don't have one yet. Can I still do this?
    Good, that's where we start. We go digging through the questions you answer in session after session, and by the end you'll know which one is the product. Small is what makes it an easy "YES" to buy. And if there's a half-finished something in a folder you never open, drag it out, we'll use it.
  • I don't want to be on camera. Is this still for me?
    Then we keep it off. A guide never needs your face, and a short course runs perfectly well on your voice over a few slides, recorded on whatever you already have. And if you LOVE the camera, the video track is right there waiting for you.
  • I'm not techy. Can I actually do the setup?
    You can. Whatever platform you sell on, I show you what to set up, what to check, and where it usually lives (plus the exact question to ask support if it's hiding). Then you test your checkout and watch it deliver before a single stranger lands on it. If you're still picking a platform, I hand you my list so you choose before you spend a dime.
  • I've tried something like this before and it stalled. Will this time be different?
    Bring that with you, my friend. You already know the exact spot where the wheels came off last time. This one runs as a single path in order, with a checklist closing every piece, so when a full client week swallows 3 days you open it back up and know right where you left off.
  • Does this work without a big following?
    Yes. Your first buyers are nearly always people who already know you. We start with your email list and your past and current clients (I'd take your 40 of those over somebody else's 4,000 strangers any day).
  • Can I sell something like this with my license, or without one?
    Both, and the one sentence you write early on keeps you on solid ground either way. It names what your buyer will have or be able to do by the end, and leaves health results out of it completely. Your license, board or certifying body is the final word on your own scope, so send anything specific their way first (one unglamorous email).

Note: This tool is educational. Individual results vary based on effort, experience, and implementation. No income or performance results are guaranteed. Any testimonials, results, or examples shared represent individual experiences and are not guarantees. Due to the digital nature of this tool, all sales are final and no refunds are offered.

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Special Offer
[TIME-SAVER] Add the Low-Ticket Launch Kit
Just $27 (Reg. $97)

The launch plan behind this very course (and all my other low-ticket products!), already written, so you just fill in the blanks.


Inside the kit, there are 5 pieces:

Your launch calendar with every date and price step already mapped. It works back from the day you open, so that you're never deciding what goes out that morning.

The email map I build every launch on. Each email arrives with its one job and its outline already set, without a blank draft in sight.

7 fill-in swipe emails, from your first heads-up to release day. Each one has blanks for your name, your dates and your price, plus a quick note from me on making it sound like you, so that the heavy lifting on your emails is done before your launch even starts. (the "you're in" email for new buyers is in there too)

The stage-by-stage launch checklist. It runs from the week before you open to the day after release, so that nothing slips through the cracks on a full client week.

The 5 feedback questions and the request message, written out and ready to paste. They copy straight into any free form tool, so that asking your first buyers takes minutes, with nothing to write but your product's name.

Please note, these are templates you make your own, and they're waiting in the course on October 16, as editable documents plus a printable PDF. 

This is the perfect companion to the Low-Ticket Lab, especially if you'd love every day of your launch mapped out before it starts (which is a very nice thing to have at 10pm on a client day).
Add to cart$27.00

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  • 1xLow-Ticket Lab$97
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"I have done SO many low ticket and high ticket programs and nothing compares."

Amber

Past Student

"Business coaching is valuable, but business coaching from a health practitioner who can tailor advice to our niche specifically is next level."

Sara

Past Student

"It is definitely worth it - I loved how there is minimal fluff and how we are given actionable steps to start incorporating. I've taken many courses and I've gotten a lot out of her courses."

Valerie

Past Student

"do it, her energy and message is ultra clear and you can tell she operates from pure service. what a breath of fresh air"

Emma

Past Student

"All of it- its so well explained"

Kim

Past Student

"This is my first short course with Michelle - extremely well presented, knowledgeable and provide a clear strategy to follow."

Anonymous 

Past Student