The digital product blueprint for health + wellness practitioners who want their ideas packaged, priced + selling on repeat, so they can strategically move people toward their bigger programs.

*PRESALE: course materials will be released on or before October 16th. After the deadline, this course will only be available inside The WELLth Collective.


A digital product topic from your own wheelhouse that your ideal client won't be able to resist, so you can stop juggling ideas and move forward with just one.
My 15-minute demand check, so you can feel sure about your idea before you start building.
Copy-and-paste AI prompts where they help you most, so you can hand off the grunt work, research and first drafts.
A clear breakdown of each type of digital product you can create (a guide, an online course, a live workshop, a challenge or a monthly membership), so you can pick the format that feels most aligned to your goals.
The pricing math I use on every product, so you can land on a price you feel confident charging.
The exact presale strategy I'm using for this course (and my previous courses), so you can get paid while you're still building your product.
A finish-line checklist for each format, so you can get it done and ready to sell, even if you don't have a lot of time.
Step-by-step setup and testing for a checkout that takes payment and delivers your product by itself on any platform, so you can sell it on repeat without being glued to your screen.
How to seamlessly fit your digital product into your funnel, so you can guide the right buyers toward your higher-ticket programs.
The launch emails, in the order to send them, so you can tell your list it's live without guessing what to say.
How to get testimonials from your first buyers, so you can share their words on your checkout page.
[Bonus] The live Q&A replay, so you can hear pricing, format and checkout questions answered while you work through your lessons.
[Bonus] Get More From Every Order, so you can add bumps, upsells, cross-sells and downsells to your own low-ticket products.
Enter your bullet points here..
Note: This tool is educational. Individual results vary based on effort, experience, and implementation. No income or performance results are guaranteed. Any testimonials, results, or examples shared represent individual experiences and are not guarantees. Due to the digital nature of this tool, all sales are final and no refunds are offered.

The launch plan behind this very course (and all my other low-ticket products!), already written, so you just fill in the blanks.
Inside the kit, there are 5 pieces:
Your launch calendar with every date and price step already mapped. It works back from the day you open, so that you're never deciding what goes out that morning.
The email map I build every launch on. Each email arrives with its one job and its outline already set, without a blank draft in sight.
7 fill-in swipe emails, from your first heads-up to release day. Each one has blanks for your name, your dates and your price, plus a quick note from me on making it sound like you, so that the heavy lifting on your emails is done before your launch even starts. (the "you're in" email for new buyers is in there too)
The stage-by-stage launch checklist. It runs from the week before you open to the day after release, so that nothing slips through the cracks on a full client week.
The 5 feedback questions and the request message, written out and ready to paste. They copy straight into any free form tool, so that asking your first buyers takes minutes, with nothing to write but your product's name.
Enter your bullet points here..
All prices in USD



"I have done SO many low ticket and high ticket programs and nothing compares."

Amber
Past Student

"Business coaching is valuable, but business coaching from a health practitioner who can tailor advice to our niche specifically is next level."

Sara
Past Student

"It is definitely worth it - I loved how there is minimal fluff and how we are given actionable steps to start incorporating. I've taken many courses and I've gotten a lot out of her courses."

Valerie
Past Student

"do it, her energy and message is ultra clear and you can tell she operates from pure service. what a breath of fresh air"

Emma
Past Student

"All of it- its so well explained"

Kim
Past Student

"This is my first short course with Michelle - extremely well presented, knowledgeable and provide a clear strategy to follow."

Anonymous
Past Student