Turn "I Hate Selling" Into Sales Calls That Turn Into Effortless “YES” Clients
Steal the exact framework I use to help practitioners rewrite their relationship with sales, conduct conversations that convert, and enroll high-ticket clients, so you can stop avoiding the one activity that actually generates revenue and start closing with confidence and integrity...

WITHOUT manipulation tactics, aggressive scripts, or pretending you're someone you're not on a sales call.

This Program Will Help You:
  • Rewire your sales identity from "I hate selling" to "selling is service", so you stop avoiding price conversations and discovery calls and start showing up to enrollment opportunities with grounded confidence and zero apology.


  • Build a heart-centered sales funnel that warms leads before you ever get on a call, so you stop having cold, awkward discovery calls with strangers and start talking to people who already trust you and are ready to invest.


  • Master the sales conversation as an interview, not a pitch, so you stop dreading calls, fumbling through objections, and discounting your price and start leading conversations that feel natural, aligned, and consistently convert.


  • Follow up, launch, and close with ethical strategy, so you stop letting warm leads go cold because you "didn't want to be pushy" and start using structured follow-up, Instagram stories, and launch frameworks that create urgency without manipulation.

Who This Program Is For:

This program is designed for health and wellness practitioners who have the skills, the offer, and the audience, but then freeze, shrink, or disappear the moment it's time to actually sell.

Meaning, it's the perfect program for...

Practitioners who avoid sales calls because the thought of "closing" makes their stomach turn

Practitioners who have discovery calls that end in "I'll think about it" because they don't know how to lead the conversation

Practitioners who discount their price mid-call because the silence after stating it feels unbearable

Practitioners who let warm leads go cold because following up feels intrusive

Practitioners who know their work is worth premium prices but can't seem to get the words out without apologizing

Anyone who's been told to "just own your worth" without anyone showing them what a confident, ethical sales conversation actually sounds like

Selling May Sound Like the Last Piece of the Puzzle...
You've done the work.
You know your niche. 
You have an offer. 
You're showing up online.

People are even reaching out. Booking calls. Asking questions.

But here's what actually ends up happening...

You get on the call.

Your heart races. You talk too much. You over-explain your credentials. You dance around the price.

And when you finally say the number, you hold your breath and wait.

"I'll think about it."
SO YOU EITHER...
Never follow up because you don't want to seem desperate
 
Lower your price next time to avoid the awkward pause

Stop doing sales calls altogether and hope people just... buy from your content somehow

None of these options are enrolling clients.

And none of them are honoring the transformation you know you can deliver.

Sales isn't hard when you have the right framework.

When selling feels like service, when the conversation is structured as an interview instead of a pitch, and when you have a system for warming leads before they ever get on a call, everything clicks.

Calls feel natural. 
Pricing feels grounded. 
Follow-up feels like care, not pressure.

That's exactly what this program gives you.

REAL CLIENT RESULTS:
What's Inside:

LESSON 1: Elevating Your Sales Mindset — Igniting Passion & Purpose
The Identity Rewire - Value: $197
Dismantle limiting beliefs around sales, like fear of rejection, imposter syndrome, people-pleasing, scarcity thinking. Reframe sales as service, master high-intention low-attachment energy, and build the emotional intelligence that makes every conversation feel grounded instead of desperate.

LESSON 2: Your Magnetic Sales Funnel — Attracting, Engaging & Converting
The Sales Ecosystem - Value: $247
Build the heart-centered funnel that warms leads before you ever get on a call. High-ticket and low-ticket flows, the 6-week launch structure, evergreen vs. cart-open models, and the bridge concept that positions your offer as the answer to the gap between where your client is and where they want to be.

LESSON 3: Heart-to-Heart Sales Mastery — The Sales Call
The Conversion Conversation - Value: $297
Master the sales call as an interview, not a pitch. DM rapport-building, when to initiate calls, the application process, handling objections without folding, and how to hold space for a high-stakes decision with confidence and care. This is where enrollment happens.

LESSON 4: Heart-Centered Sales Wizardry — Advanced Strategies & Community Impact
The Execution + Amplification Layer - Value: $247
Follow-up systems that don't feel pushy, Instagram Stories for sales, ethical urgency vs. scarcity, bonuses and incentives that enhance (not replace) value, and how to craft your own unique sales path that evolves with your practice.

TOTAL VALUE = $988
4 lessons that take you from "I hate selling" to confidently enrolling premium clients through conversations that feel like service instead of performance.

ROI In One Week

“This program is literally one of the best investments I’ve ever made in my business because it’s so personalized. The whole program has been transformative for myself + my business. This is a no brainer. I made my money back in the first week of announcing my program was available.”

Sarah

TWA Student

$50k In Four Months

“I am SHOOK after calculating I have hit right about 50k in 4 months since launching my program. INSANE!”

Christina

TWA Student

No Price Objections

“2 past clients are seriously interested in beta testing my yet to come 6-month program! AND they KNOW the price. AND there were NO objections… What?!! IS this REAL??”

Dimpi

TWA Student

They Tell You to "Just Own Your Worth" and the Sales Will Follow...

BUT HERE'S WHAT THEY DON'T TELL YOU...

"Owning your worth" doesn't teach you what to say when someone asks the price and goes quiet.
 
It doesn't teach you how to handle "I can't afford it" without discounting on the spot. 

It doesn't teach you how to follow up with a warm lead without feeling like you're chasing them. 

Most practitioners don't have a confidence problem.
 
They have a structure problem.

They've never been shown what a heart-centered sales conversation actually looks like, so you don't know how to lead it, how to hold space in it, how to close it without pressure.

So they either:

  • Avoid sales calls entirely and rely on content to do the selling (it won't)
  • Wing the call and hope charisma carries them through (it doesn't)
  • Hire a "sales coach" who teaches aggressive closing tactics that make them feel worse, not better

The thing is, selling premium offers isn't about scripts or pressure.

It's about structure, service, and emotional intelligence.

And the practitioners who master this aren't just enrolling more clients…

They're doing it in a way that feels clean, aligned, and deeply connected to why they became practitioners in the first place.

This program gives you the exact framework to do that.

You stop dreading sales calls and start looking forward to them. When the conversation has structure, when you know your role is to interview (not perform), and when you've already warmed the lead through your funnel, calls feel like the easiest part of your business.

You stop discounting and start holding your price. When you understand the energetics of pricing and you've built an offer that communicates its own value, stating the number feels grounded. Not defensive. Not apologetic. Just clear.

Your follow-up becomes your secret weapon. Most practitioners lose clients not on the call, but after it. A structured follow-up system with testimonials, invitations, and genuine care converts the "I'll think about it" into "I'm ready." Without being pushy. Without being weird.

You learn to launch without the chaos. A clear 6-week launch structure, ethical urgency, Instagram Stories strategy, and bonuses that enhance conversion, so launches feel strategic instead of stressful.

Sales finally feels like an extension of your practice. You became a practitioner to help people. Sales is how people access that help. When selling feels like service, everything in your business gets lighter.

One practitioner had booked 11 discovery calls in two months and enrolled zero clients...
She wasn't bad on the phone. 
She was warm, knowledgeable, and genuinely cared about the people she was talking to.

But every call ended the same way.

She'd explain her program. 
She'd list the features. 
She'd share her credentials. 

And when it came time to say the price, she'd speed through it and immediately ask, "Does that feel okay?"

It didn't feel okay to anyone, because she didn't feel okay saying it.

Why?

She had no call structure. 
No framework for leading the conversation. 
No system for warming leads before the call. 
And no follow-up process for the people who said "I need to think about it" (and then disappeared).

After going through Heart-Centered Sales, she rebuilt her entire approach, rewired her sales identity, structured her funnel to warm leads before the call, and learned to hold the sales conversation as an interview instead of an audition.

Her next 5 discovery calls? She enrolled 3.

She didn't become a better salesperson. She just stopped apologizing for being one.

Inside Heart-Centered Sales, I'll show you how to make that same shift, so every conversation becomes an opportunity to serve, not perform.
Meet Michelle
I used to white-knuckle every sales call.

Sweaty palms. 
Racing heart. 
A mental script I'd forget the second the call started.

And when it came time to say the price? I'd either rush through it or soften it with "but we can work something out."

You might think it was a confidence issue.

But it wasn't just that.

I had no structure. 
No framework for the conversation. 
No system for warming people up before the call. 
And no strategy for following up after.
The moment I stopped treating sales as something I had to survive and started treating it as service with real structure, emotional intelligence, and a funnel that did the heavy lifting before I ever picked up the phone, everything shifted.

Sales calls became my favorite part of the business. 
Enrollment became predictable. 
And I never had to use a manipulative tactic or aggressive close to make it happen.

Now I help practitioners build that same relationship with sales, so they feel grounded, ethical, and effective.

This program gives you the same framework in a fraction of the time it took me to build it.
- michelle

Confidence To Build

“Ultimately, I have the confidence to build a career I’ve been dreaming about for the last decade and the most detailed roadmap on how to make it happen (or keep happening, as I’ve already sold a package without officially launching). I would not be in this place without Michelle, her mentorship, and the incredible group of women who’ve shared in this journey.”

Marsha

TWA Student

Specific Guidelines

"They say successful people always leave a trail, and Michelle was so open about what her trail specifically was. It seems like a lot of people hold their practices and protocols so tightly, but this [program] was just like “here it is!” “what do you need?” “how can I support you?” “how can we all support each other?”

Sarah

TWA Student

Living Her Dream Life

"I am happy that I trusted myself and trusted my heart, because thanks to that, I’m able to live the life I’ve always dreamed of.”

Mar

TWA Student

Final Questions?
  • I really do hate sales. Will this work for me?
    Especially for you. This program was built for practitioners who associate sales with manipulation. You'll learn a completely different framework — one rooted in service, emotional intelligence, and structured conversation. Most practitioners who go through this say sales becomes their favorite part of business.
  • Do I need to have an offer already?
    Yes. This program teaches you how to sell your offer — not how to create one. If you don't have a clear offer yet, start with Irresistible Offers first.
  • Will this teach me word-for-word scripts?
    No. You'll learn frameworks, not scripts. The goal is for sales conversations to feel natural and grounded — not rehearsed. You'll know what to say, when to say it, and how to hold space for the conversation without memorizing lines.
  • Does this cover launching?
    Yes. Lesson 2 covers a 6-week high-ticket launch structure, evergreen models, and low/mid-ticket launch flows. Lesson 4 covers Instagram Stories, follow-up systems, and ethical urgency.
  • Do you offer payment plans?
    Yes! We offer flexible Buy Now, Pay Later options (like Affirm, Afterpay and Klarna) to make this investment work for your budget.
If you're ready to stop avoiding sales and start enrolling premium clients through conversations that feel like service...

Dive into Heart-Centered Sales, and let me show you exactly how to rewire your sales identity, structure conversations that convert, and build a sales system that feels as aligned as your clinical work.

Just $988 

Enroll For Just $497 TODAY!

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[HIGHLY-RECOMMEND] Add Martyr to Money Magnet
Just $14 (Reg. $31)

You're about to master sales conversations that convert, but what happens when you get to the price and your own money story makes you flinch? This 31-day challenge rewires the financial beliefs that cause you to discount, over-explain, and apologize for charging what you're worth. 


Inside this challenge, you'll get:

Daily prompts that dissolve the beliefs behind your pricing discomfort, so when you use your new Heart-Centered Sales framework and state your number, you hold it without flinching.

A financial thermostat reset, so you stop unconsciously capping how much you allow yourself to receive, even when clients are ready to pay.

Shame-free financial planning tools, so you stop avoiding your numbers and start managing money from the same grounded confidence you're building on sales calls.

31 days of structured money mindset work, so your sales skills and your financial identity are finally working together instead of against each other.

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Rewire your relationship with sales from avoidance to alignment, so you stop dreading discovery calls and start showing up as a practitioner who sells with the same integrity and care you bring to your clinical work.

Master the sales conversation as service, not performance, so you stop fumbling through objections and discounting your price — and start leading calls that feel natural, grounded, and consistently convert.

Build a sales funnel that warms leads before they ever talk to you, so you stop getting on cold calls with strangers and start talking to people who already trust you, understand your value, and are ready to invest.

Follow up, launch, and close with strategy and heart, so you stop letting warm leads disappear and start converting "I'll think about it" into enrolled clients — without pressure, scripts, or tactics that make you cringe.


First Online Client

"I'm celebrating my first patient for my online program! He paid his deposit and referred me another potential patient!"

Amelia

TWA Student

$50k Month

"Thanks for all the Woot Woots everyone! I took your energy with me into my discovery call this morning and it's a YES! Which officially puts me just shy of 50k contracted in the month of January!"

Janet

TWA Student

Singing Ideal Clients

"I've sold 3 of my high-ticket program within just a few days of each other! Even better? They're ALL my perfect ideal clients."

Michelle

TWA Student