PART OF THE BURN THE PLAN STACK
OFFER ARCHITECT
Stop guessing what to charge. Two offers, high-ticket plus scalable, fully spec'd with the revenue math worked out, so the next aligned buyer says "YES" without flinching.
Price: $97

One-time. Lifetime access. Instant updates.

This is for you if:

You have no idea what to charge or how to structure an offer people would actually buy, and the thought of pricing yourself makes you want to undercharge by 80% just to land a "yes". 


Offer Architect builds two offers (a high-ticket one and a scalable one), prices them based on your real numbers, and shows you the revenue math so you can stop wondering if the numbers actually work.

What's included?

High-ticket offer, fully spec'd. Brandable name. Price set by the math (leverage + outcome, not an arbitrary floor). Format spec (sessions per month, async, deliverables). 2-3 implementation methods baked in. (The offer you've been not-writing for six months. Written.)

Scalable offer, fully spec'd. Productized, group, or membership format. Priced for monthly recurring ($20–200/mo) or one-time ($200–1,500). Format plus 2-3 upsell add-ons with prices. (The leverage layer. So the high-ticket isn't your only income.)

Revenue projection on both offers, with the math written out. "At $X price, signing Y buyers = $Z/month. Annual ≈ $W." Two tiers on the scalable: a "covers your overhead" number and a "this is the life you wanted" number. (So you stop wondering if the numbers actually work. They're on the page.)

Overhead factored into pricing transparently. Real per-buyer costs (contractor hours, software seats, production) baked in so your margin's protected from the jump. (No discovering month 3 that you're losing $40 per client.)

What's next, baked into every high-ticket offer. A built-in upsell or continuation path (quarterly check-in, alumni community, add-on). One engagement plants the seed for the next. (The clients you close once become the clients you close again.)

5-No Rule pricing gut-check. A hard rule for what to do if buyers decline: hold the price after 1-2 no's, revisit pricing or audience after 5 aligned-buyer no's. (So you don't slash your price after one Slack ping and tank your positioning.)

Built in under fifteen minutes from your skill + story + buyer. Skip the discovery call, the coaching sprint, and the three-week design phase. (The offer-design conversation, compressed.)

[BONUS] Lifetime access. Instant updates. Re-run for every offer angle you'll build over time: rebrand, sub-offer, new audience, new tier. (Buy it once. Use it for every offer you'll ever package.)

Please note: Results may vary and are not guaranteed. No payment plans are available at this time. Due to the digital nature of this product, we do not offer refunds.

  • Will this work if I haven't sold anything yet?
    Yes. Most builders running OA for the first time are pre-launch. The tool builds your offer from your skills, your buyer, and your story, even if you've never made a sale. The 5-No Rule gives you a discipline for what to do once you START enrolling. You walk in with a real offer, not a guess.
  • How does Offer Architect fit with the rest of the BTP stack?
    OA is the unlock between knowing-your-buyer and earning-from-your-buyer. It has dedicated paste fields for two upstream tools. Paste your Niche Clarity Engine output and OA builds the offer on your locked positioning. Paste your Audience Intelligence Engine output and OA tunes the offer name, tagline, and outcome language to the way your buyer actually talks. Plus Light the Match feeds the foundation. Run NCE and AIE first, paste both outputs in, and the offer it generates is calibrated to YOUR niche + YOUR audience.
  • What if I'm scared to price myself high?
    High-ticket isn't a dollar floor. It's a leverage call. For a 90-day done-with-you engagement, the math usually lands $3K-$10K+ to be sustainable. For a 4-hour strategy intensive, $1,500-$3,000 can still be high-ticket relative to your time. The tool prices based on YOUR hours, your hard costs, and your stated preferences. If the first price feels too high, run it again with a shorter format or fewer hours and the tool re-prices accordingly.
  • What if I serve more than one type of buyer?
    Run OA once per buyer type. Lifetime access. Most builders run it for at least two: their primary buyer (the high-ticket Sprint client) and their lower-tier buyer (the membership or cohort client). Each one gets its own pair of offers. Mix and match across audiences as your business expands.
  • Where does my data go? Is this private?
    Your answers are never reviewed by our team and never stored on our servers. The tool sends your inputs to Anthropic's Claude API to generate your offer suite in the moment, then closes the request. No database, no logging, no human on our end ever sees what you typed. (Your offer is yours.)
  • What if the offer doesn't quite feel right when I see it?
    Re-run with sharper inputs. Most builders refine the "who buys this" and the "what does after look like" fields and re-run. The tool tightens up considerably with more concrete buyer detail. Lifetime access means re-run any time. Most builders nail it on the second or third pass.
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