Direction Engine

3-5 ranked business directions specific to your skill stack. Pulled from what you've actually DONE at work, not what you "feel called to." (Math over manifestation.)

AI-resilience score on every direction. Tagged AI-resilient, AI-augmented, or AI-at-risk, with reasoning. So you pick with your eyes open. (You're not here because the job market is fine. The scoring is the whole point.)

30/60/90-day starter plan for the direction you pick. Built for the woman still at her W-2: evenings and weekends, real hour-counts factored in. (Quitting is downstream. Not a prerequisite.)

The wedge insight. One surprising thing the tool noticed about your stack that points to an underexplored direction. (This is what $5K strategists charge to surface. It's in the output.)

Ranked by your capacity, income target, and hard nos. Built around what you can actually do, what you actually need to earn, and what you absolutely will not tolerate. (Practical direction-finding, calibrated to your actual life.)

Shareable zone-of-genius map. Screenshot it, post it, or hand it to the person you might quit your job in front of. (Explaining your pivot out loud is the hardest part. This does it for you.)

Regenerate any section anytime. Re-run the directions, the AI-resilience scoring, or any individual 30/60/90 plan without redoing the whole report. (Refine until it's the version you'd actually run with.)

[BONUS] Lifetime access. Instant updates. Re-run as your skill stack evolves. Use it for every direction shift, every career pivot, every life chapter. (Buy it once. Use it for every direction question you'll ever have.)

Enter your bullet points here..

Do I need to do Light the Match first?
Strongly recommended. Light the Match is the free 90-second tool that surfaces an initial spark of direction. Direction Engine has a dedicated paste field for your Light the Match output and goes much deeper from there. You technically can run DE without it, but the output is materially sharper if you've done Light the Match first. It's free. It's 90 seconds. Just do it.
How does Direction Engine fit with the rest of the Burn The Plan stack?
Direction Engine is the second tool in the lineup. Light the Match comes first (90-second direction spark). DE goes much deeper: ranked directions, AI-resilience scoring, 30/60/90 plan. After DE, you'll have a direction blueprint that informs the rest of the stack. Take your chosen direction into Niche Clarity Engine to lock the lane. Then Audience Intelligence Engine, Brand DNA Generator, Offer Architect, and Content Creation Engine each build on what came before. DE is the "which direction do I actually run with" decision. The rest of the stack builds on it.
I don't have a
That's exactly who it's for. Most women who land here say "I'm not creative, I'm not entrepreneurial, I'm just good at my job." The work you do at your job IS a skill. Direction Engine pulls the parts of it that translate (and the parts that don't) and surfaces directions people would actually pay you for outside the cubicle.
What if I'm still at my 9-5 and haven't quit?
Most people are. The capacity questions inside Direction Engine specifically ask how many hours per week you can commit, and the 30/60/90 plans are built for working evenings and weekends while you're still employed. Quitting is a downstream decision, not a prerequisite.
What does the AI-resilience scoring actually mean?
A three-tier classification of how AI is reshaping each direction. AI-resilient means human judgment and relationships are the moat (e.g., fractional advisory work). AI-augmented means AI accelerates the work but humans still lead it (e.g., copywriting at the strategy level). AI-at-risk means AI is eating the lower tiers and the floor is dropping fast. Every direction gets a score so you choose with eyes open.
Where does my data go? Is this private?
Your answers are never reviewed by our team and never stored on our servers. The tool sends your inputs to Anthropic's Claude API to generate your direction report in the moment, then closes the request. No database, no logging, no human on our end ever sees what you typed. (Your direction experiment is yours alone.)

Contact information

Your name

Your first name

Your last name

Your email address

Verify your email address

Your business name

Phone no.

Billing address

State/region

Your street address

Your city

ZIP

State/region

ZIP

I agree to the terms and conditions

Yes, please send me marketing emails!

More »By checking this box, I understand that results may vary and are not guaranteed. Due to the digital nature of this product, we do not offer refunds.

https://wellthywoman.co/terms-and-conditions

I agree

Contact information

Billing address

Choose a pricing option

Choose your price

Choose the price you want to pay

Payment information