PART OF THE BURN THE PLAN STACK
BRAND DNA GENERATOR
Stop sounding like everyone else online. Voice, colors, fonts, and logo direction tuned to who you actually are, so you sound and look unmistakable.
Price: $97

One-time. Lifetime access. Instant updates.

This is for you if:

You sit down to write a post or design something and it sounds like ChatGPT and looks like every other generic Canva template. 


Brand DNA Generator builds your voice, colors, fonts, and logo direction from who you actually are, so your bio, your emails, and your website are unmistakably you.

What's included?

A voice identity line that names who you are in one sentence. Like "the friend who texts the truth at 11pm" or "the woman your group chat has been waiting on." The phrase that becomes the heart of every bio. (The line you couldn't write yourself but recognize the second you read it.)

Six voice dimensions, each rated low/medium/high. Directness, warmth, humor, vulnerability, hot-take intensity, polish vs. conversational. Calibrated from what you actually wrote. (So when you sit down to draft, you know which dial to turn.)

Three to five signature phrases pulled from your actual words. Plus your "words to use" list and "words to avoid" list, built from your own voice. (Stop copying other people's openers. Use the one already in your head.)

Sample sentences in five formats. LinkedIn post, email subject line, sales-page headline, teaching moment, CTA. Plus sample rewrites that show how a generic corporate line becomes YOUR line. (Copy-paste straight into Monday's content schedule.)

Four color palettes, five real hex codes each. Primary, secondary, accent, neutral, background. Each palette named with a mood. Inferred from your voice plus your Human Design and astrology inputs. (Stop saving hex codes from screenshots. Pick the one that's actually yours.)

Three font pairings, all Google Fonts. Heading + body + accent, with preview text written in YOUR voice so you can see how it actually reads on your site. (Brand-typography decision made in under ten minutes.)

Three logo direction concepts. Creative briefs (not finished logos), each with a Canva direction PLUS a ready-to-paste image-generation prompt for Claude Design, Midjourney, or Nano Banana. (A real visual starting point. The opposite of a Pinterest spiral.)

[BONUS] Lifetime access. Instant updates. As your brand sharpens, re-run for any new angle, sub-brand, or pivot you build. (Buy it once. Use it for every brand you'll ever build.)

Please note: Results may vary and are not guaranteed. No payment plans are available at this time. Due to the digital nature of this product, we do not offer refunds.

  • Will this work if I haven't published anything yet?
    Yes. The tool has a dual-mode entry. If you have existing content (emails, posts, captions, voice-memo transcripts), paste them in and the tool extracts your voice from there. If you're starting from scratch, you answer 5 short voice-eliciting prompts and the tool pulls your voice from how you respond. Pre-publish builders get sharper output than they expect.
  • How does Brand DNA Generator fit with the rest of the BTP stack?
    BDG is the voice bridge between knowing-your-audience and writing-to-your-audience. If you've already run Niche Clarity Engine, paste its output into BDG's NCE context field and your voice profile gets tuned to your dream client + positioning angles. When you finish BDG, paste its output into Content Creation Engine's "Paste from Brand DNA Generator" field and every piece of content sounds like you instead of like ChatGPT. Niche → Voice → Content, connected by copy-paste.
  • What if my voice is hard to pin down?
    That's exactly what the dual-mode entry is for. Most people can't articulate their voice abstractly. If that's you, use the 5 voice-eliciting prompts. They surface voice from how you respond to specific scenarios (a friend texting you about quitting her job, the line you catch yourself saying, what pisses you off about corporate life), not from your ability to describe yourself. The tool extracts the patterns from the way you answer.
  • Will the logos be ready to use?
    No, the logos are creative directions, not finished files. Each concept gives you a Canva direction (so you or a designer can build it from there) AND a ready-to-paste image-generation prompt for Claude Design, Midjourney, Nano Banana, or DALL-E to see a first draft. If you want a polished final logo, you still need a Canva session or a designer. This tool gets you to the brief in under ten minutes.
  • Where does my data go? Is this private?
    Your answers are never reviewed by our team and never stored on our servers. The tool sends your inputs to Anthropic's Claude API to generate your profile in the moment, then closes the request. No database, no logging, no human on our end ever sees what you typed. (Your voice is yours. We don't keep a copy.)
  • What if my voice profile doesn't quite feel like me?
    Re-run with tighter inputs. If you used the 5-prompt mode, add more sentence variety the second time (longer answers, more concrete imagery, real quotes from your group chat). If you used paste mode, drop in 2-3 more pieces that feel especially you. Most builders nail it on the second run. Lifetime access means re-run any time.
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