PART OF THE BURN THE PLAN STACK
AUDIENCE
INTELLIGENCE
ENGINE
Stop guessing what your dream client thinks. Twelve sections of psychological depth, so your next sales page finally converts.
Price: $97

One-time. Lifetime access. Instant updates.

This is for you if:
You know what you want to build, but the moment you try to write a sales page or even a single Instagram post, you have no idea what to say because you don't know what your dream client is actually thinking. 

Audience Intelligence Engine builds a 12-section dossier on her psychology (her real-language quotes, her forbidden wants, her almost-buys), so every line you write makes her stop scrolling and feel like you wrote it directly to her.
What's included?

Twelve sections of psychological depth on your specific dream client. Her real-language quotes, her 2am Google searches, her forbidden wants, her almost-buys, her identity evolution at six and twelve months. The kind of audience research $5K copywriters charge per round to surface. (Most "audience research" stops at "what's her pain." This goes to "what does she think when she texts her best friend at 11pm.")

Her forbidden wants in their honest form. The "I want my old boss to see me running my own thing from a balcony in Mexico" kind. The "I want to outshine my sister at the wedding" kind. The honest version, not the LinkedIn-bio version. (The wants people actually convert on are not the ones they post about.)

Her 2am Google searches, raw and unfiltered. The desperate, ungrammatical queries she types when nobody's watching. (These become your content hooks. Your buyer is literally telling you what to post.)

Daily frustrations, timestamped and scenario-anchored. Not "she's burned out." 8:47am, refreshing Slack on her phone while making coffee, seeing the new message from her boss about a "quick sync" that means another scope creep she can't say no to. (The specificity is the entire point.)

Identity evolution at six and twelve months in. Who she becomes, not what she does differently. Her dinner-party introduction. Her mirror self-talk. The internal monologue change. (People buy identity, not deliverables. This section writes that copy for you.)

The almost-buys, reconstructed in her exact internal script. The specific moments she got close to buying a solution and walked away. "I told myself I'd revisit after the bonus hit." "I forwarded it to my husband and we never talked about it again." (Knowing the walk-away script is how you write the sales page that closes it.)

Localized to where your dream client actually lives. UK references, Aussie references, Canadian, US, EU. Specific books, podcasts, creators, and communities she's already in. (Generic audience research doesn't convert in specific markets. This calibrates.)

[BONUS] Lifetime access. Instant updates. Re-run for every audience segment you'll ever serve: your primary niche, your bottom-of-funnel buyer, the audience for your next launch. (Buy it once. The next five years of audience work are on us.)

Please note: Results may vary and are not guaranteed. No payment plans are available at this time. Due to the digital nature of this product, we do not offer refunds.

  • Will this work if I haven't actually sold anything yet?
    Yes. Most buyers running AIE for the first time are pre-launch. The tool surfaces audience psychology from what you DO know: who she is, what she's going through, what you've heard her say in your DMs or at brunch. The output is the kind of depth most builders don't reach until they've done dozens of customer interviews.
  • How does AIE fit with the rest of the BTP stack?
    AIE goes deep on the buyer's psychology once your lane is locked. It has a dedicated paste field for Niche Clarity Engine output. Paste your NCE results in and the tool uses them as upstream context, so the audience research builds on your locked niche instead of starting from scratch. When you finish AIE, paste its output into Offer Architect (so the offer name, tagline, and outcome language hit the way your buyer actually talks) and Content Creation Engine (so every post uses her real language and 2am search phrasing). Niche → Audience → Offer + Content, connected by copy-paste.
  • Will the output sound clinical or AI-generated?
    No. The tool is calibrated to capture audience language the way humans actually talk, the way she'd actually say it to her best friend on the phone. The output reads like interview transcripts and 11pm text dumps, not survey results. The forbidden-wants section in particular surfaces what your audience would never say at a women's brunch.
  • What exactly am I getting, and how long does it take?
    An AI-powered tool, not a course. You answer questions about your audience for about fifteen minutes. The tool then generates a custom twelve-section psychological dossier built specifically for her, in under a minute. You save it, screenshot it, or copy-paste section-by-section into your sales pages, emails, and content. No downloads, no modules, no "drip" delivery. You're in, you fill out the inputs, you have your report in under twenty minutes.
  • What if I get my report and a section doesn't feel right?
    Use the section-refine feature. Every output card has a "regenerate this section" button so you can re-run any individual section (forbidden wants, almost-buys, identity evolution) with adjusted inputs without re-running the whole report. Most builders refine two or three specific sections to dial them in, not the whole report.
  • Where does my data go? Is this private?
    Your answers are never reviewed by our team and never stored on our servers. The tool sends your inputs to Anthropic's Claude API to generate your report in the moment, then closes the request. No database, no logging, no human on our end ever sees what you typed. (You're describing your buyer in honest language. That's between you, your laptop, and the model that drafts it.)
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